ABA B Consultants
Concept review · Three directions

Pick the look and feel for A B Consultants.

Three design directions for the same marketing site, with identical content and the same colour system. Open each to explore it full-size, then tell us which way to take it.

The palette and light/dark you choose up here carry across all three designs.
01 / Editorial AI systems audits
A B
audit.
Editorial

Authoritative and considered – serif headlines, numbered sections and mono labels. Reads like a serious advisory firm's thinking.

Source Serif 4Numbered gridPrint-flat
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02 / Minimal
Earns its place.
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Modern minimal

Clean, airy and precise – the calm clarity of a well-made software product. Whitespace and one disciplined accent do the work.

Space GroteskWhitespaceAccent = signal
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03 / Bold AI systems audits
Earns its
place.
Book a call
Bold

Confident and forward-leaning – big type, dark and accent colour-blocks, real numbers. The most striking of the three.

Oversized headsAccent bandsHigh contrast
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